50 Cent has enlisted personality Joan Rivers to star in an extended version of a commercial for his Street King energy shot.
In the advertisement, Fif is shown passing out SK shots to patrons at the gym. Rivers shows up and takes a shot of the energy booster, giving her a lift to help her work out.
The G-Unit general launched his Street King initiative in August 2011, intending to feed one billion children by donating a meal to youth in need for every shot purchased. In early
January, he signed a deal with independent bottler Honickman Group to expand the shots' availability. It is currently sold in stores like GNC and 7-Eleven.
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