J COLE TO HEADLINE BIG BROTHER AFRICA 7 LUNCH

The 7th edition of M-Net’s most watched reality series, Big Brother Africa, is already eliciting anticipation and excitement among fans, as it reveals new thrills leading to its May 6 return to TV.

Apart from the fact that this year’s show will see contestants doubling up to enter the series, with the prize money for one winner pegged at $300, 000, organizers have revealed more pleasant surprises in their kitty.

Already, M-Net and series producers, Endemol say the launch of this season of the show, which is called ‘Big Brother Stargame’, will feature performances from major hit-makers, led by Grammy-nominated American rapper J Cole.

‘One of the main reasons for the success of Big Brother, in Africa and abroad, is that it creates its own stars from the minute housemates step into the spotlight,’ says M-Net Africa Managing Director Biola Alabi.

‘Of course, we’re thrilled that we can kick off Big Brother Stargame with an international star whose incredible talent is making him one of the hottest names in music today. J.Cole is fast becoming a superstar, an amazing artist who is taking the world by storm. We are very pleased that he will be performing for the very first time in Africa on our stage!’

With J.Cole’s visit facilitated by Los Angeles based One Entertainment (which facilitated Busta Rhymes’ appearance last year), the 27-year-old star is scheduled to perform three songs, to be revealed closer to the time, at the launch of Big Brother Stargame. He will also be filmed for a special insert on Channel O during this time talking about his work, life and ambitions.

Born in Germany, Jermaine Lamar Cole, popularly known as J. Cole, was raised in North Carolina and is now based in New York. He is signed to Jay Z’s influential Roc Nation record label, which also represents songstress Rihanna, and his debut album Cole World: The Sideline Story has gained him worldwide attention. Determined, creative and gifted, the producer/rapper has collaborated with Beyonce, Trey Songz, Missy Elliott, Drake and Elle Varner among others. He’s also appeared on Jay Z’s Blueprint 3 album on the hip hop anthem ‘A Star is Born.’

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